Len Krick, a leader in the business intermediary industry, published a quick survey. In the survey, he polled small and medium-sized business brokerage firms in the United States and Canada. He asked them, "what do clients say are their top reasons for using a business broker?" Clients listed these items as their top reasons for using a business intermediary when selling their businesses:
Brokers know how to sell businesses; most sellers don't (24%)
Seller doesn't want to be distracted from running business (16%)
Confidentiality preservation and knowledge of what and when to show buyer (14%)
Access broker's database of potential buyers and investors (13%)
Maximize price buyers will pay for the business (9%)
Owner does not know how to find buyers (8%)
Prepare owner to sell and prepare business for sale (5%)
Broker understands and can depersonalize negotiations (5%)
Explain and handhold seller throughout selling process (2%)
Help buyer obtain financing (2%)
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